diff --git a/youtube_dl/extractor/la7.py b/youtube_dl/extractor/la7.py
index b08f6e3c9..6b9d6633c 100644
--- a/youtube_dl/extractor/la7.py
+++ b/youtube_dl/extractor/la7.py
@@ -1,60 +1,37 @@
+# encoding: utf-8
 from __future__ import unicode_literals
 
 from .common import InfoExtractor
-from ..utils import (
-    parse_duration,
-)
 
 
 class LA7IE(InfoExtractor):
     IE_NAME = 'la7.tv'
-    _VALID_URL = r'''(?x)
-        https?://(?:www\.)?la7\.tv/
-        (?:
-            richplayer/\?assetid=|
-            \?contentId=
-        )
-        (?P<id>[0-9]+)'''
+    _VALID_URL = r'https?://(?:www\.)?la7\.it/([^/]+)/(?:rivedila7|video)/(?P<id>.+)'
 
     _TEST = {
-        'url': 'http://www.la7.tv/richplayer/?assetid=50355319',
-        'md5': 'ec7d1f0224d20ba293ab56cf2259651f',
+        'url': 'http://www.la7.it/crozza/video/inccool8-02-10-2015-163722',
+        'md5': '8b613ffc0c4bf9b9e377169fc19c214c',
         'info_dict': {
-            'id': '50355319',
+            'id': '0_42j6wd36',
             'ext': 'mp4',
-            'title': 'IL DIVO',
-            'description': 'Un film di Paolo Sorrentino con Toni Servillo, Anna Bonaiuto, Giulio Bosetti  e Flavio Bucci',
-            'duration': 6254,
+            'title': 'Inc.Cool8',
+            'thumbnail': 're:http://.*\.jpg',
+            'description': 'Benvenuti nell\'incredibile mondo della INC. COOL. 8. dove “INC.” sta per “Incorporated” “COOL” sta per “fashion” ed Eight sta per il gesto  atletico',
         },
-        'skip': 'Blocked in the US',
     }
 
     def _real_extract(self, url):
-        video_id = self._match_id(url)
-        xml_url = 'http://www.la7.tv/repliche/content/index.php?contentId=%s' % video_id
-        doc = self._download_xml(xml_url, video_id)
+        display_id = self._match_id(url)
+        webpage = self._download_webpage(url, display_id)
 
-        video_title = doc.find('title').text
-        description = doc.find('description').text
-        duration = parse_duration(doc.find('duration').text)
-        thumbnail = doc.find('img').text
-        view_count = int(doc.find('views').text)
-
-        prefix = doc.find('.//fqdn').text.strip().replace('auto:', 'http:')
-
-        formats = [{
-            'format': vnode.find('quality').text,
-            'tbr': int(vnode.find('quality').text),
-            'url': vnode.find('fms').text.strip().replace('mp4:', prefix),
-        } for vnode in doc.findall('.//videos/video')]
-        self._sort_formats(formats)
+        video_id = self._search_regex(r'"entry_id"(?:\s*):(?:\s*)"([^"]+)"', webpage, 'video ID')
+        video_url = self._search_regex(r'src_mp4(?:\s*):(?:\s*)"([^"]+)"', webpage, 'video URL')
 
         return {
             'id': video_id,
-            'title': video_title,
-            'description': description,
-            'thumbnail': thumbnail,
-            'duration': duration,
-            'formats': formats,
-            'view_count': view_count,
+            'display_id': display_id,
+            'url': video_url,
+            'title': self._og_search_title(webpage),
+            'description': self._og_search_description(webpage),
+            'thumbnail': self._og_search_thumbnail(webpage),
         }